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Art 6. Beyond the market

In San Gabriel, Ecuador, exchanges of experience have convinced people to practice agroecology. Alternative marketing has also been set up. Many consumers are still very focused on themselves, but for the producers from San Gabriel it is clear that the market and sales are not the most important thing.
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Families in the commune of San Gabriel del Baba are now convinced about agro-ecological production and now they are enthusiastic promoters of the cause. Their farms became completely agroecological and, so far, their biggest challenge has been to find alternative markets and conscious consumers, but these set back shave not changed their conviction, because, for them, the market and the economic part are not the most important goals.

Authors:

  • Jorge Krekeler | jorge.krekeler@posteo.de

Design:

  • Diana Patricia Montealegre

Photos:

  • Jorge Krekeler

Contact information regarding the documented experience:

Edition:

october 2015

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Author:
Jorge Krekeler
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