The microcinemas network of the Chaski Group, born from the efforts of filmmakers with a social vision, has constituted as an alternative route for the exhibition of a cinema that entertains, excites and promotes thinking, facilitating the popular diffusion of contents for a truthful communication. The microcinemas, located in 9 regions of Peru, are gradually becoming a local cultural association that produces community cinema, (re) buil ding cultural identity based on the social reality of their territory. It is a communicational and organizational experience capable of stregthening local identity and culture, counterbalancing glo balized media penetration.